Pricing & Commercials Guide
Tally Marketplace gives you full control over pricing your Add-ons and Modules, with the flexibility to update prices anytime, support for global customers through USD pricing, and a transparent payout process.
Pricing Your Solutions
No Price Restrictions
Tally Marketplace gives developers complete freedom to decide the price of their solutions.
There are no upper or lower limits — you can set any price that reflects the value of your solution.
All prices are defined on a per-user basis, ensuring clarity and consistency across listings.
The pricing needs to be entered as the base price for the Silver edition, regardless of the product type you select.
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If you select Gold or All, the Gold edition price is automatically calculated as 3× the Silver price.
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The subscription price is automatically set to 20% of the purchase price.
Pricing Flexibility
Developers can update the price of their solutions at any time.
This allows you to respond to market demand, improve pricing based on feedback, or adjust based on added features and value.
Pricing in USD
To make solutions accessible to international customers, Tally Marketplace supports pricing in USD (U.S. Dollars) in addition to INR.
How USD Pricing Works
Developers can set prices in USD while publishing a solution.
Customers outside India will see and pay the USD price.
Payouts will be settled in INR equivalent, based on the exchange rate at the time of settlement.
Best Practices for Pricing
Setting the right price is important for both adoption and long-term success.
Understand Your Customer Segment
Small businesses may prefer lower-priced Add-ons with focused functionality, while advanced users may be willing to pay more for comprehensive Modules.
Benchmark Against the Marketplace
Review similar solutions on the marketplace and position your pricing competitively.
Factor in Your Costs
Consider development effort, maintenance, and support costs to ensure sustainable pricing.
Highlight Value
Focus on outcomes such as time saved, improved accuracy, or better business efficiency.
Keep It Simple
Use clear, straightforward pricing that is easy for customers to understand.
Iterate Over Time
You can refine pricing based on adoption, feedback, and feature improvements.
Reporting and Payouts
Developers receive detailed payout reports including units sold and transaction details.
For USD transactions, payouts are converted to INR based on the exchange rate.
